Collaborate on compelling on-boarding UX to engage new joiners to reach Mentor status on Talentsky.

Prepare, design, and structure the flow of prospect proposals to better communicate the what, how, and why of Talentsky to convert them to customers. The proposal is sent before the contract, giving the prospect a visual of the deployment strategy, timeline, investment, and savings vs traditional sourcing methods.

As an ongoing task, I work to prepare, design and iterate the Series B pitch deck to help our founder raise capital. The goal is to present our mission, values, features, disclaimer, and financials in a way that's detailed, clear, and enticing. The pitch deck needs to communicate who we are and how we are different, what we do and those our core features, and why we do what we do.

Review and discuss with agency partner Spinta their suggested strategy for Talentsky's social media marketing including platforms to post, content themes, posting schedule and the creative content aligned with our design style.

Mockup and demonstrate what Enterprise Analytics might look like if a prospect has an Enterprise account. The use case is to help support businesses in solving DE&I (diversity, equality, and inclusion) by showing them how their workforce is the driver to building a diverse talent pipeline and how easy it is to tap into that talent.

In sprint 3.01, I updated the Mentor analytics UI to better align with a future release (3.1), match Talentsky's existing “blue”, and broke the datasets, i.e. Follower population by city, into their own tiles/cards instead of being all on one card. I prepared and handed off all engineering assets to the dev team (both mobile and desktop versions).

Based on a list of Talentsky Enterprise prospects, I mocked up what DE&I ads on their website, such as a Careers and DE&I pages. The idea is that the more visual we can tell the on-boarding story, the better. I used “inspect” in Google Chrome to find the font family, font size, and color palette used to recreate their UI.

I redesigned the existing in-app notification menu (UI design) and created a language guideline for each scenario. The guideline was based on standards researched among the top social media leaders: Facebook, LinkedIn, and Twitter. The guideline is in a Google Sheet to effectively and clearly communicate the changes, ensuring a consistent and improved experience for the user.

I completed a UI/UX overhaul of the Talentsky website as we've pivoted towards solving DE&I. We made sure it was aligned with a diverse audience, addressed DE&I (diversity, equality, and inclusion) problems with solutions that both people and enterprises face, and matched with the vision of the company. I managed both UI and UX design (desktop and mobile), QA, and did the first pass on copy before the team reviewed and pushed it live.

We created a use case focused on DE&I and paired it with a solution for enterprises to leverage their Mentors (on Talentsky) to attract and find diverse talent. We branded the initiative as “The Skill Equity Partnership” and developed a new corporate sales strategy heavily focused on DE&I.