Architected and implemented a sophisticated event-driven email engagement system that leverages user attributes and platform signals to deliver personalized communications at scale. Developed a fully customizable templating framework using Node.js and Amazon SES, enabling seamless A/B testing and performance optimization. Integrated with ElasticDB for data management and built comprehensive tracking through our Success App, resulting in enhanced engagement and measurable campaign effectiveness.

Developed specialized internal tracking tools for our paid media campaigns to provide real-time insights, streamline processes and in-depth analysis of paid media campaigns for Talentsky.

Created an internal suite of tools for Talentsky team to monitor and act on sales across the network, utilizing third party and local APIs and internal databases.

Led by Talentsky's design lead and in collaboration with user success and digital marketing, discussed and reviewed our approach to user success and engagement for the upcoming Workshops release. Our strategies include synchronizing in-app, personalized email and the Daily Digest network activity email to support our users on their path to reaching profile completion then Mentor status and ultimately Workshop Instructor.

Developed a strategic advertising partnership with MNTN to deliver :15 video ads on relevant streaming TV channels. The goal of the campaign is recruit new users with a compelling offer to make money teaching skills on Talentsky Workshops.

Updated the Talentsky.com website to feature new videos created in collaboration with Werz Company and simplify brand messaging and styling.

Worked with founder and design team to create a new insight for user engagement and implemented in the Talentsky Success App

The Success App Paid Ads Dashboard was developed specifically for tracking the effectiveness of our Internal Workshop Campaigns. It provides a visual representation and in-depth analytics of campaign metrics, ensuring that marketing efforts are both transparent and optimized.

In collaboration with Head of Design and Head of Marketing redesigned the Success App to provide a easy navigation and views of user engagement for enterprise customers.

In collaboration with digital marketing and design teams created an application for analytic understanding of user journeys and integrated personalized email engagement campaigns.