Map customersdesired business outcomes to actionable use cases. Identify and develop deep understanding of customer personas across the wireless networking segment. Prioritize customer personas based on key messages and pain points.

Juniper wanted to test out participating in a new type of event to potentially reach a new audience. Because this was a completely new segment and avenue for the company, it was not clear how to measure success. How could we compare this new type of event to the traditional customer events as a baseline for success? What are signs of successful interactions both in person and surrounding the event? How do we gauge whether or not this is an activity that we should repeat?

Guide the creative development and execution for brand identity, voice, and messaging across all aspects of the brand experience for employees and candidates including all channels and media vehicles. Working to meet the strategic goals of the Employee Value Proposition strategy, HR people strategy, DEI and talent acquisition needs.

Write, design, and edit page content to better tell Juniper's Employer Value Proposition to attract key talent. Content was streamlined to emphasize key points of differentiation, highlight points that job seekers care about and celebrate the culture of Juniper as an employer.

Lead the development and implementation of the employee value proposition programs, messaging, and objectives for the year. Collaborate with many teams, and improved the strategy based on feedback.

Develop marketing messaging hierarchy that incorporate key marketing elements and find the common threads between product messages to corporate vision messaging to build a consistent and strong messaging strategy.