Mike Marcellin

Mike Marcellin

Chief Marketing Officer
Sunnyvale, CA, US

I love building diverse world-class teams. From marketing to strategy to product development, my passion is bringing both creativity and world-class execution to drive business growth. At Juniper, I transformed the marketing organization to be data-driven, differentiation-focused, and growth-obsessed. We transformed the company’s brand, increased our marketing-delivered pipeline 7X, delivered award-winning events, and pioneered employee growth and wellness programs for the company.

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SVP and Chief Marketing Officer

Leads all aspects of product development, branding, marketing and distribution of a company's product lines, products and services. Motivating and challenging marketing, sales, customer service and product development teams to constantly achieve superior results. Developing annual marketing strategies, plans and budgets for multi-channel implementations. Functioning as a member of the senior management team for strategic planning, implementation and leadership. Evaluating effectiveness of curren

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SVP and Chief Marketing Officer

Sunnyvale, CA, US

Activity

Implement Annual Organizational Development Strategy
Implement Annual Organizational Development Strategy
December 2022 – February 2023
 
Chad Mulder and Elizabeth Abshire
Build and execute a set of initiative designed to strengthen team culture, grow team capabilities, and foster a sense of belonging
Workforce DevelopmentTeam BuildingTalent Strategic Planning
2 Comments
well done Mike!
giphy
Mike Marcellin with
Chad Mulder and Sarah Lesway-Ball
Develop Green Product Marketing
Develop Green Product Marketing
January 2022 – January 2023
 
Chad Mulder and Sarah Lesway-Ball
Juniper has a strong leadership position in sustainability with both a carbon neutral pledge for our own operations and a portfolio that has led in power efficiency. We will continue to push the envelope and make sure our customers know how our efforts are helping them meet their climate goals.
Sustainability ReportingSustainability StrategyClimate Change Mitigation
2 Comments
It is not easy to change an industry. Leaders must lead change as you are Mike. Proud to know you.
Sustainability is so important for our future. Great achievement, and glad Juniper is working on sustainability as a goal in 2023!
1like
Revamp Marketing Strategy
Revamp Marketing Strategy
September 2022 – January 2023
 
As we enter 2023, we are refining our segmentation, targeting, and campaign strategy to drive more pipeline and more land/expand cross-sell.
Marketing Strategy & PositioningCross SellingGo-To-Market Strategy
1 Comment
Very proud of our partnership Mike.
Mike Marcellin with
Chad Mulder + 2 more
Develop Environmental Product Marketing
Develop Environmental Product Marketing
January 2022 – August 2022
 
Chad Mulder + 2 more
Ensure company-wide commitment to sustainability and appropriate external messaging
Sustainability ReportingSustainability Strategy
3 Comments
Great work Mike! Keep up the posts.
Thanks, Mike. Appreciate your leadership on this!
1like
Mike Marcellin with
Kerry Trevino + 2 more
Develop Product Marketing Strategies
Develop Product Marketing Strategies
August 2010 – August 2016
 
Kerry Trevino + 2 more
Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
Product MarketingOnline MarketingAdvertising Promotions & CampaignsProduct Promotion
1 Comment
leaders lead! Thank you for your partnership Mike.
Mike Marcellin with
Nancy Shah + 3 more
Establish Strategic Marketing Campaigns
Establish Strategic Marketing Campaigns
June 2022
 
Nancy Shah + 3 more
Establish strategic field marketing campaigns for events to further develop relationships with prospects/existing clients and help expedite the sales cycle
Sales StrategyProduct Promotion
1 Comment
We are all so proud to support Juniper as a leader in skill sharing to make the world a better place.
1like
Mike Marcellin with
Elizabeth Abshire and Justin Nguyen
Develop Marketing Initiatives
Develop Marketing Initiatives
June 2022
 
Elizabeth Abshire and Justin Nguyen
Develop strategic marketing initiatives and activities, evaluating current marketing trends and research, in order to promote business services and products to target audiences.
MarketingMarketing Strategy & Positioning
1 Comment
great post Mike, and thank you Elizabeth Abshire for being our champion!
1like
Mike Marcellin with
Elizabeth Abshire and Chad Mulder
Create and Execute Marketing Strategy
Create and Execute Marketing Strategy
January 2010 – June 2022
 
Elizabeth Abshire and Chad Mulder
Develop an in-depth understanding of customer needs to provide effective marketing strategies and programs
Go-To-Market StrategyCustomer Experience ManagementProduct PromotionProduct MarketingBrand Marketing
1 Comment
So cool to have you support our mission Mike and Elizabeth Abshire

SVP and Chief Marketing Officer

at Juniper Networks in Sunnyvale, CA, US

January 2010 - July 2023

1 Comment
awesome Mike!