Elizabeth Abshire

Elizabeth Abshire

Technology Marketing across Segments at Juniper Networks
Colorado Springs, CO, US

Experienced global technology marketing leader with over 20 years marketing technology solutions across industries. Led strategic programs targeting cloud and service providers and enterprise audiences to stimulate sales, build advocacy, and demonstrate thought leadership. Expert in crafting marketing and business strategies across verticals, my strengths include: strategic thinking, analytical acumen, excellent communication skills, cross-functional leadership, and inspiring management.

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Juniper Networks

July 2013 - present

Senior Director Cloud & SP Field Marketing

Colorado Springs, CO, US

Direct field marketing activities in AMER to our Cloud and Service Provider accounts

Activity

Elizabeth Abshire with
Justin Nguyen and Chad Mulder
Develop Marketing Initiatives
January 2022 – July 2022
 
Justin Nguyen and Chad Mulder
Develop strategic marketing initiatives and activities, evaluating current marketing trends and research, in order to promote business services and products to Cloud and Service Provider audiences.
MarketingProduct PromotionManaging Sales PromotionsMarketing Programs ManagementStrategic Sales Planning
1 Comment
great work Elizabeth, you will soon reach Talentsky Mentor status!
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1like
Elizabeth Abshire with
Kerry Trevino and Justin Nguyen
Assist with Marketing Events
January 2022 – July 2022
 
Kerry Trevino and Justin Nguyen
Help with the planning and hosting of marketing events targeting Cloud and Service Provider customers in coordination with marketing staff in order to market the company brand, service, or product.
Promotional MarketingIntegrated Marketing CommunicationsGo-To-Market StrategyCustomer Advocacy
1 Comment
Our suggestions help you communicate what you do for others to compare and follow. Great work.
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Elizabeth Abshire with
Nancy Shah and Chad Mulder
Direct Marketing Activities
January 2022 – June 2022
 
Nancy Shah and Chad Mulder
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Marketing Programs ManagementMarketingStrategic MarketingProduct Promotion
1 Comment
awesome
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1like
Elizabeth Abshire with
Mike Marcellin and Kevin Thomas
Manage Marketing Strategy
April 2018 – June 2022
 
Mike Marcellin and Kevin Thomas
Act as a liaison to ensure that channel programs, organizational marketing, field marketing and sales activities coincide
Strategic MarketingMarketing CommunicationsField MarketingMarketing Programs ManagementPress Campaigns Management
1 Comment
great post and very excited about our partnership with Juniper.
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1like
Elizabeth Abshire with
Mike Marcellin and Justin Nguyen
Develop Marketing Strategies
July 2013 – May 2022
 
Mike Marcellin and Justin Nguyen
Develop marketing strategies that incorporate key marketing elements, such as the business's value proposition and brand messaging.
Marketing Strategy & PositioningSales StrategyBrand Strategy & PositioningExperiential MarketingInbound Marketing
1 Comment
awesome! Great to see you on the network Elizabeth. 👍
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1like