Launched new leadership program for Juniper Marketing
Team lead for new multi-level leadership program for Juniper marketers
Talent Strategic PlanningLeadership DevelopmentTraining Program ManagementTeam Development
5 Comments
Elizabeth Abshire
Elizabeth Abshire
Technology Marketing across Segments at Juniper Networks
Colorado Springs, CO, US
Experienced global technology marketing leader with over 20 years marketing technology solutions across industries. Led strategic programs targeting cloud and service providers and enterprise audiences to stimulate sales, build advocacy, and demonstrate thought leadership. Expert in crafting marketing and business strategies across verticals, my strengths include: strategic thinking, analytical acumen, excellent communication skills, cross-functional leadership, and inspiring management.
Mentor page
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Senior Director Cloud & SP Field Marketing
Direct field marketing activities in AMER to our Cloud and Service Provider accounts
roles
Senior Director Cloud & SP Field Marketing
Colorado Springs, CO, US
Direct field marketing activities in AMER to our Cloud and Service Provider accounts
Activity
Co-led Marketing summit for group of 150
Ran 1-day session for 150 Marketing Junivators
Breakout Session Management
3 Comments
Plan Tailored Events for Cloud & SP audiences
Customized, ABM events for Cloud and Service Provider audience
Cloud MarketingColocation & Managed Hosting Customer Market
2 Comments
Created ABM paid social program to Cloud & Service Providers
Ongoing program improving sales close rate and accelerating revenue
Sales Pipeline ManagementInnovation Strategy
2 Comments
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Support Organization Culture
Supports the culture and values of the organization
Organizational Culture ChangeOrganizational KnowledgeSustainable BusinessSetting Organizational VisionEmployee Engagement
3 Comments
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Develop Sales Marketing Plans
Develop marketing plans for 2023 for our Cloud and Service Provider accounts
Go-To-Market StrategyColocation & Managed Hosting Customer MarketSoftware Defined Data Center
2 Comments
Crafting new leadership program for marketing organization
Maaria Asif + 2 more
Reimagining leadership program for large marketing organization
Executive DevelopmentScaling Organizations
1 Comment
Develop Marketing Initiatives
Justin Nguyen and Chad Mulder
Develop strategic marketing initiatives and activities, evaluating current marketing trends and research, in order to promote business services and products to Cloud and Service Provider audiences.
MarketingProduct PromotionManaging Sales PromotionsMarketing Programs ManagementStrategic Sales Planning
1 Comment
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Assist with Marketing Events
Kerry Trevino and Justin Nguyen
Help with the planning and hosting of marketing events targeting Cloud and Service Provider customers in coordination with marketing staff in order to market the company brand, service, or product.
Promotional MarketingIntegrated Marketing CommunicationsGo-To-Market StrategyCustomer Advocacy
1 Comment
Direct Marketing Activities
Nancy Shah and Chad Mulder
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Marketing Programs ManagementMarketingStrategic MarketingProduct Promotion
1 Comment
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