Chad Mulder

Chad Mulder

Senior Director, Brand Marketing at Juniper Networks
Sunnyvale, CA, US

I’m a blend of high energy & easy going – like a triple shot espresso in Santa Cruz. My best days involve deep dive’s into both the right & left sides of my brain – a pivot table one moment, an ad concept the next. Other things about me? • I’m good at casting an infectious vision & marshaling people to activate the change • I think building things is one of life’s most fulfilling experiences • I believe data & creativity are best friends • I value curiosity & actively listening in equal parts

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Juniper Networks

November 2018 - present

Senior Director of Brand Marketing

Sunnyvale, CA, US

Brand strategy, global brand advertising, creative development, and employer brand

Activity

Chad Mulder with
Mike Marcellin and Elizabeth Abshire
Built Creative Asset Library
January 2022 – April 2022
 
Mike Marcellin and Elizabeth Abshire
Led team of marketers and designers that built the company's first ever library of employer brand creative assets. The asset library is available to employees company-wide, but especially designed for talent recruiters, hiring managers, internal comms, and web teams.
Creative Asset DevelopmentGraphic DesignBrand MessagingBrand Activation
2 Comments
Awesome achievement, and image! Thank you for your great skill suggestion!
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Nice post!
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Chad Mulder with
Mike Marcellin and Elizabeth Abshire
Deliver Presentations
July 2022
 
Mike Marcellin and Elizabeth Abshire
Presented 1H 2022 awareness advertising performance metrics to our CMO, COO & CEO. Focused on investment payback, progress on stated KPI's, and 2H planning implications. Upon alignment, prepared a summary report for the Board of Directors.
Performance Metrics ModelingStrategic MarketingStrategic PlanningSenior Level Executives
1 Comments
Really cool image!
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Chad Mulder with
Mike Marcellin and Elizabeth Abshire
Built Program to Increase Brand-to-Demand Gen Conversion
June 2022 – July 2022
 
Mike Marcellin and Elizabeth Abshire
Created customer journey plans to move brand advertising audiences into demand generation motions. Engagement of brand ads is high - this project was focused capitalizing on this engagement by improving upper-funnel to mid-funnel connectivity and increasing contact acquisition rates.
Demand GenerationCustomer Journey MappingWeb Analytics
Chad Mulder with
Mike Marcellin and Elizabeth Abshire
Implement Brand Health Assessment Tool
February 2022 – July 2022
 
Mike Marcellin and Elizabeth Abshire
Implemented assessment & reporting tool to measure brand health relative to key competitors; AI-driven & 100% based on audience behaviors instead of self-reported surveys.
Customer AnalyticsQuantitative ResearchMeasurement Systems Analysis
1 Comments
wow, very interesting post.
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Chad Mulder with
Mike Marcellin and Elizabeth Abshire
Launch Television Advertising
May 2022 – July 2022
 
Mike Marcellin and Elizabeth Abshire
Launched three TV spots on CNN, Peacock & Sky Media among others
Global Media CampaignsTelevision MediaMarketing CampaignsMedia Industry
1 Comments
Nice custom achievement Chad. I really liked this ad creative, makes something complex seem approachable and fun! 👍
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